Simon West is Chief Experience Officer for Beep, integrating marketing, product strategy and experience design to ensure a world-class experience across Beep's software and services. He brings 25 years of experience helping establish technology brands as leaders in emerging and high-growth market sectors, with a passion for building brands on a foundation of great design; clear, resonant messaging; and providing a compelling and differentiated customer experience. West previously served in executive roles for companies including Virtustream, Cyxtera, SoftLayer and Terremark, and was most recently Chief Marketing Officer for Magnitude Software.