Sam Lucero leads Omdia’s quantum computing research program. Omdia has produced standalone quantum computing research content since 2018. Sam consolidates and extends this work into a full subscription research program, alongside Omdia’s quantum computing B2B media and events businesses.
Sam is a seasoned technology industry analyst with over 20 years’ experience helping clients assess market opportunities and optimize their competitive strategy. In offering expert opinion, Sam has been widely quoted in the media, including The Economist, the Financial Times, The New York Times, and The Wall Street Journal. Sam joined Omdia via its 2019 acquisition of IHS Markit Technology. He started his analyst career in 2001 at InStat, covering the semiconductor and networking equipment markets. After graduating from the University of California, San Diego, Sam spent three years working in Japan before returning to the US to earn an MBA (Hons.) from Thunderbird School of Global Management.