Rob Bence, Director, Digital Technology, United Airlines Airport Experience & Intelligent Airport, is responsible for providing vision, direction and leadership for technology applications, IoT & innovation used by customers and employees in airports served by United. Rob joined United in early 2019 from Southwest Airlines, where he was a technology leader for 8+ years, responsible for the technology used to deliver an integrated customer experience in the commercial domain. Rob is an US Army veteran, passionate people leader and radical customer advocate with progressive technology experience across multiple business and technical verticals throughout his career.