Madison White

Madison White

Product Director, Software, Ford Motor Co.
United States

Madison White serves as the Product Director, Software Portfolio within Ford Motor Company’s Technology Strategy and Planning team; Driving strategy and planning for both in-vehicle and cloud based foundational software, end-end digital data activation, and development efficiencies to drive velocity, efficiency, and productivity across the enterprise. Previously, Madison drove technology strategy for connected, digital, and autonomous applications at Ricardo spanning technologies from embedded software development for E/E architectures to digital twin and data activation. Prior to Ricardo, she was the Product Line Manager within Wind River’s Connected Vehicle Business Unit driving product strategy for the automotive software product portfolio spanning OTA, AUTOSAR Adaptive, safety critical compiler, and automotive variants of the operating environments.  She joined the Intel / Wind River team as part of a strategic acquisition of Arynga, where she drove marketing, operations, and project planning for an end-end OTA framework.


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