In this talk, we will explore the critical role of customer experience (CX) in the success of any business, and how AI can enhance customer experience strategies. We will discuss the benefits and explore key processes of developing a strong CX strategy, and we will then examine practical examples and case studies of how AI solutions will revolutionize CX by providing personalized, efficient and human interactions with customers. By the end of this talk, attendees will have a better understanding of the critical role of CX in business success, and how AI can be used to enhance CX strategies and drive growth and profitability.