Artificial Intelligence (AI) has taken the world by storm. Though the idea has been around for seven decades at a minimum, recent advances- coupled with a massive communication effort- have put AI front and center. As it pertains to business, there is scarcely a company that doesn’t make some sort of AI claim; it is however important to separate the reality from the rhetoric.

Still, the AI reality is here. A variety of functions and industries have already been changed by AI and many are soon to be transformed. Some “elements” of business have already been radically changed but as a whole, we’re just scratching the surface.

The time is now for Vertical Context.  No one-size-fits-all AI approach will work.